White Papers

White Paper Download

Insights from a webcast hosted by the Interactive Advertising Bureau in association with SAS and Organic

Using website traffic tools, social media monitoring, search activity metrics and specific housing industry metrics – coupled with SAS® data management and analytics – the digital marketing firm Organic has been able to distill data from six diverse streams into one logical monthly index for Pulte Homes (one of the nation’s largest home builders), Centex and their key competitors. This paper summarizes a webcast where market intelligence specialists from Organic and SAS described the process of creating the Consideration of Brand Index (COBI) and how text analytics can be used to identify the concepts and sentiments represented in that online activity.

Have a SAS profile? Log in to pre-fill the form.

*  First Name
*  Last Name
*  E-mail Address
* Organization/Company
* Industry
* Job Title
*  Country
(Required for Canada and U.S.)
* Business Phone
Yes, I would like to opt-in to receive occasional emails from SAS and its affiliates
about SAS events, free white papers, special offers on training and publications, etc.
All personal information will be handled in accordance with the SAS Privacy Statement.

( * indicates required field )