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Insights from a SAS-sponsored webinar with "Electric Light & Power" entitled The Customer-Centric Utility: Employing Analytic Strategies for Improving Outreach and Operations

In the smart grid/smart meter era, data integration strategies that enable analytics and optimization can transform how utilities view customers and provide many opportunities to boost returns. But to achieve a customer-centric orientation, utilities must be able to:
• Find profitable growth opportunities.
• Optimize marketing communications.
• Maximize cross-business impact.

Based on a SAS-sponsored webinar with Electric Light & Power, this paper can help utilities understand how to approach this fundamental change to their business.

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