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Understanding and valuing the difference

Many companies are beginning to realize that warranty data is an integral part of the customer's voice. It is essential not just to the bottom line, but to customer satisfaction and brand reputation. To understand how companies analyze warranty data, SAS commissioned a study to look at the warranty reporting and analysis systems of 20 companies. This paper summarizes the study and provides three case studies of companies that are now reaping the benefits of automated analytics.

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