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Customer Value Management: Are You Customer-Focused or Customer-Obsessed?
Balancing customer and shareholder value

While it is essential to employ customer-centric strategies to improve revenue, it is also necessary to balance customer needs with shareholder value. This white paper outlines a method for achieving this balance by tying retention spending to customer financial value. You will learn how to evaluate customers by combining financial value with loyalty, and about requirements for a properly customer-focused strategy.

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