White Papers

White Paper Download


Why optimizing value creation is critical to success

Despite a dizzying rush of fresh technological innovation, old-fashioned customer development strategies remain key determinants of success in the newest round of competition between communication services providers. This white paper explores the potential of "bundling" services in the communications industry. Specifically, it addresses the implications of bundling for the customer experience and how it can impact customer lifetime value.

Have a SAS profile? Log in to pre-fill the form.

*  First Name
*  Last Name
*  E-mail Address
* Organization/Company
* Industry
* Job Title
*  Country
State/Province/Territory
(Required for Canada and U.S.)
* Business Phone
Yes, I would like to opt-in to receive occasional emails from SAS and its affiliates
about SAS events, free white papers, special offers on training and publications, etc.
All personal information will be handled in accordance with the SAS Privacy Statement.


( * indicates required field )