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Key Research Findings

The health care landscape continues to rapidly evolve, fueled by change from reform and the unstable economic environment. Health insurance plans face new challenges, seeking to develop go-to-market strategies that define their future position and answer critical questions surrounding growth, profitability and sustainability. This white paper summarizes key findings from a series of interviews with
40 influential marketing, sales, medical and IT executives from leading health insurance plans across the country.

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