With the rapid growth of social media – from blogs and discussion groups to Facebook and Twitter – businesses are looking to make sense of this new stream of data, better understand their customers, monitor what’s being said about their brands and products, and predict the best marketing channels.

With 34 years of experience in high-end business analytics, SAS has unveiled a new approach to harnessing and integrating social media data to make better and faster business decisions, improve marketing, and build stronger and lasting customer relationships: SAS® Social Media Analytics.

Watch this on-demand Webcast to learn more.


  • Who: SAS, the leader in business analytics 
  • What: Press briefing & Webcast announcing major new SAS software for social media analytics
  • When: On-Demand Webcast
  • Where: The press briefing took place at the SAS Global Forum Executive Conference and SAS Global Forum (the premier event for SAS professionals worldwide) in Seattle, Washington (USA)
  • Why: In this Webcast, you’ll hear from social media and analytics experts, see the new software in action, and have the opportunity to ask questions.

View Webcast