Tune in to this on-demand webinar presented by AMA and SAS to learn how integrated marketing management is fast becoming an important marketing reality for businesses to not only create better customer experiences but to do so more efficiently and cost-effectively.

Discover the practical steps, key considerations and technology options to help you successfully synchronize marketing operations and multichannel campaign management to achieve a better return on your marketing investment.

Get answers and details about:

  • The best processes for aligning operations and campaign executions.
  • The analytic techniques used by the most successful companies.
  • How to align marketing spending across multiple campaigns and channels.
  • The future of integrated marketing management and what the most successful practitioners will be doing.


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