Who should attend

If your organization is initiating measurement practices for sustainable performance, questioning the scope of your current programs, or seeking additional insight into future green requirements from customers, regulators or suppliers, this Webcast is for you.

This Webcast will cut through the confusing market signals and focus on practical steps for an organization to gather intelligence about its green operations – and turn that into insight that drives smart growth, energy efficiency and stakeholder satisfaction.

What you'll learn

The pursuit of a low-carbon economy has wide-reaching impact on both public and private entities. While there is a tremendous amount of buzz in the market, more clarity on performance expectations is needed for those responsible for sustainability programs.

This Webcast will lend you valuable perspective on establishing the right objectives, measuring your current performance and forming new partnerships for success. Topics include:

  • Why your organization should care about the accuracy of your sustainability performance measures.
  • How to stay abreast of developments in carbon management standards and external reporting requirements.
  • Where to set the boundaries of your program measures and when it is appropriate to engage with your suppliers.
  • What can be learned from case studies of public and private entities.


Jonathan Estes Jonathan M. Estes
Author of Smart Green and President of Strategic Measures Inc.

A compelling and insightful writer and popular keynote speaker, Jonathan M. Estes has presented the concepts and trends of online learning and measuring and communicating business value in a variety of conferences and publications. This has led to his working throughout the US and internationally in corporations, healthcare, finance, universities, and state and federal government.

Estes has expanded his business to accommodate consulting services for companies interested in exploring and implementing sustainability initiatives to achieve positive outcomes for the environment, social equity and profits. He is the author of Smart Green: How to Implement Sustainable Business Practices in Any Industry – and Make Money (Wiley & Sons Publishers, March 2009).


Chris PercevalChris Perceval
Director of Corporate Relations, World Resources Institute

Chris Perceval works directly with staff and strategy leaders in the private sector to identify the best way they can partner with WRI, tap into relevant tools and formulate key messages. In particular, he manages the WRI Corporate Consultative Group and WRI's evolving corporate due diligence process.

Perceval started his career in the oil and gas sector as a financial risk analyst before joining Earthwatch Europe, where he led the Corporate Partnerships department, helping to make links between scientific field research and corporate environmental policy. He led a joint WRI/WBCSD/Earthwatch publication Ecosystem Challenges and Business Implications and an Earthwatch/IUCN paper for the European Commission's High Level Conference on Business & Biodiversity. His work on corporate sustainability appears in the Journal of Corporate Citizenship, sustain' magazine and Corporate Citizenship Briefings. He holds degrees in business (Oxford University) and natural sciences (Durham University).


Alyssa FarrellAlyssa Farrell
Marketing Manager for Sustainable Solutions, SAS

Alyssa Farrell has responsibility for SAS' sustainability solutions and works with SAS customers around the world to understand best practices and solutions for managing their business with environmental responsibility in mind. She participates in environmental industry groups and supports the SAS Executive Sustainability Council, the leadership team that governs SAS' sustainable business practices. Farrell regularly speaks with trade associations, analysts and the press about the opportunities organizations have to effectively manage a sustainable strategy and drive healthy economic growth.

Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in management information systems. She also holds a Bachelor of Arts degree from Duke University.

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