Profitability is the goal, and analytics can help reach it. Learning to maximize response and customer relationships on inbound customer interactions is critical for organizations looking to increase their profitability and market share. Using the concept of “next-best offer,” companies are using customer analytics to determine which offer is most likely to appeal to the customer.
Aaron Cano from MBS and Larry Mosiman from SAS address the following customer offer issues and how your organization can:
- Maximize both the customer experience and the marketing and sales revenue attributed to an inbound customer interaction.
- Determine which offer should be made in the best interest of both the customer and the business.
- Analytically reevaluate offers in real time, based on the most current information.
Aaron Cano, Vice President, Customer Insight, MBS
Larry Mosiman, Customer Intelligence Product Marketing Manager, SAS