Who Should Attend?
VPs, directors and line-of-business managers who are interested in further leveraging and promoting the effective use of data and analysis for better decisions and value creation.
Why You Shouldn't Miss This Webinar
Opportunities and risks abound. The need for better, faster and more confident decisions is pressing. By leveraging data and analytics as strategic assets, organizations can make better decisions with greater confidence. This session will provide practical examples of how analytics can help your organization:
- Uncover new insights and meaning in data.
- Use best practices to continuously improve business processes.
- Share and inform others to enable more evidence-based decisions.
The Big Picture
This overview of the basics of analytics will describe how to foster greater analytic competency in your organization and why it's critically important to integrate analytics into your overall business strategy. See examples of several methods of analysis, including statistics, data mining, visualization, forecasting, text analytics and optimization. Learn how to apply these methods to drive better decisions for a variety of key business issues, such as:
- Predicting key customer events (attrition, up-sell, default).
- Detecting fraudulent activity.
- Achieving better forecasts to drive a variety of other KPIs.
- Understanding implications of customer sentiment.
Anne H. Milley
Senior Director of Analytic Strategy, Worldwide Product Marketing
Anne Milley works closely with Product Marketing, Product Management and R&D to drive SAS' analytic marketing strategy and direction. She began working with SAS® while finishing her thesis on bank failure prediction at the Federal Home Loan Bank of Dallas. She continued her use of SAS at 7-Eleven Inc. as a senior business consultant.
Milley writes and speaks on analytics. She has co-chaired and served on committees for analytical conferences. In 2008, she completed a five-month assignment at a major bank in the UK.
She has a Master of Arts in economics from Florida Atlantic University, did post-graduate work at Rheinisch-Westfälische Technische Hochschule Aachen and is proficient in German.