Tune in to this on-demand Webinar and learn how SAS helps maximize card issuers’ profits and mitigate risk with powerful optimization techniques.

Our Webinar kicks off with a brief rundown of current trends in the industry. Next, you’ll learn how SAS® helps card issuers address these challenges by pinpointing which accounts are high-risk and which are more likely to be profitable. We’ll explore how optimization drives decisions at the individual consumer level, including how and when to contact a customer and whether a credit line should be increased or decreased (and if so, by how much).

Then you’ll hear how SAS helped several major US card issuers optimize their processes – and how SAS can help your organization:

  • Manage the often complex credit line increase/decrease process.
  • Limit losses, exposure and customer attrition.
  • Enhance customer acquisition and account management.

Featured Speakers

Anand Chockalingam is the Director of Client and Sales Support for the Financial Services business unit at SAS. Prior to joining SAS in 2007, he logged 20 years of industry experience at industry giants Citi, HSBC and Chase. Chockalingam has a deep appreciation of technology as it relates to large and complex information applications, including data mining, analytics and data warehousing.  He was a fellow at the Institute of Chartered Accountants of India and received a master's degree in computer science from Rutgers University.


Brent Lever is a Solutions Architect in the Financial Services business unit at SAS. Prior to this role, he was a principal consultant in optimization for SAS. Before joining SAS, Lever worked at Epiphany, IBM and Oracle in consulting, sales, database marketing and product management. He has extensive international experience working with some of the world’s largest banks to help develop a comprehensive strategy, including customer analytics, contact strategy and optimization across areas of marketing, risk, collections and pricing. Lever has a bachelor’s degree in industrial and operations engineering from the University of Michigan and a master’s degree from Georgia Tech.

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