Social media has taken word-of-mouth and elevated it into a global conversation, where opinions travel far, fast and furious. Whether it's good, bad, accurate or misinformed – guest opinions are broadcast on countless social media channels for the entire world to see.

During this Webcast, learn how successful hospitality and gaming companies must capitalize on new media trends by creating opportunities for guest interaction, listening to what the community is saying and getting in on the conversation.

Key Topics

  • Designing an effective social media strategy. 
  • Transforming unstructured data into meaningful information to act upon.
  • Achieving a high social media ROI.
  • Exploring the level of customer savvy present in various social media channels.


Lisa Klein Pearo

Lisa Klein Pearo, DBA

Adjunct Assistant Professor, Marketing and Tourism
Cornell University School of Hotel Administration

Lisa Klein Pearo's research focuses on information search, learning and decision making in interactive environments. She has worked as a consultant in conducting market research, exploring consumer behavior on the Internet, and in designing Internet marketing strategies; has taught MBAs, Executive MBAs and executive education at Harvard University, Rice University and Tulane University. At the Hotel School, she has taught the core marketing course to undergraduate and graduate students, as well as marketing management in the PDP program.

Lauren Walker

Lauren Walker

Internet Marketing Manager
Hard Rock Hotel & Casino Las Vegas

Lauren Walker initiates and manages all online marketing for the Hard Rock Hotel & Casino Las Vegas with the goal of strategically maximizing response rates, customer loyalty and revenue generation. This marketing mix includes a combination of integrating search, display and email marketing as well as social media to support a variety of business needs. Prior to the Hard Rock, Walker worked for a Las Vegas based advertising agency in both web design and online campaign management, focusing primarily on the hospitality industry.

Walker has a Master of Business Administration from the University of Phoenix and a Bachelor of Science in advertising with a minor in psychology from Northern Arizona University (graduated magna cum laude with liberal studies honors).

Mark G. Johnson

Mark G. Johnson

Founder and Publisher
HotelChatter and Jaunted

Mark G. Johnson is a ten-year Internet business veteran who worked for Web giants such as CNET and Travelocity during their formative years, and went on to found his first internet company in 1999.

Currently, Johnson is the publisher of travel-centric daily web magazines, including HotelChatter and Jaunted. Launched in January 2004, HotelChatter, is a daily web magazine chronicling hotel stories around the world. Jaunted, which was launched in July 2005, is a pop culture travel guide for a generation that possesses a small attention span.

Mark's travel publications have been featured in TIME magazine, The New York Times, The Wall Street Journal, USA Today, and many other popular offline and online media publications.

Both Jaunted and HotelChatter are updated at least 10 times daily, use the Weblog format and are published by SFO*MEDIA, Mark's web properties consortium.

Kelly A. McGuire

Kelly A. McGuire, PhD

Director of Business Development for Hospitality and Gaming

Kelly A. McGuire, PhD, has 18 years of experience in the hospitality industry, both in operations and IT. Before joining SAS, McGuire consulted with Harrah's Entertainment to develop restaurant revenue management strategies for casinos in Harrah's major markets. She also was a senior consultant at Radiant Systems. McGuire earned her PhD from the Cornell School of Hotel Administration, focusing on nontraditional applications of revenue management. McGuire's research has been published in Cornell Hospitality Quarterly, and she has conducted several executive seminars on capacity management and revenue management.


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