Sustainable business practices are becoming more prominent and important in the hospitality and gaming industries. Faced with limited resources, new governing policies and a growing number of environmentally conscious patrons, how can companies determine which initiatives work best for their customers and their business?

Join our experts as they discuss how to implement successful sustainability initiatives while balancing cost concerns, regulations and customer preferences.

Key Topics

  • Providing high customer satisfaction while incorporating sustainable hotel room design elements.
  • Eco-friendly hotel policies such as recycling programs, energy-efficient lighting and water conservation.
  • Cost-saving methods to assess and manage sustainability efforts.
  • Real-world sustainability experiences of leading hoteliers.



Dennis Quaintance

Dennis W. Quaintance

CEO & CDO (Chief Design Officer)
Quaintance-Weaver Group

Quaintance began working in the hotel industry at age 15 as a housekeeper's assistant in Missoula, MT, and has been in the hospitality industry ever since. He is the developer and operator of the Proximity Hotel and Print Works Bistro in Greensboro, NC – the first hotel and restaurant to gain Platinum certification with the US Green Building Council’s Leadership in Energy and Environmental Design (LEED) program. The luxury Proximity employed more than 70 sustainable practices in its construction, including recycling 87 percent of construction debris, implementing geothermal refrigeration, and installing regenerative drive elevators that generate electricity on the descent.

Quaintance is also developer of the luxury O. Henry Hotel in Greensboro, NC, as well as the restaurants Green Valley Grill and Lucky 32. He was the 2006-2007 Executive in Residence for the Center for Creative Leadership, and is currently a member of the Civic Board of the Johnnetta B. Cole Global Institute for Diversity and Inclusion.

Alex Susskind

Alex M. Susskind

Associate Professor
Cornell University School of Hotel Administration

A member of the Graduate Field of Communication at Cornell University, Susskind focuses his research primarily on organizational communication and organizational behavior. He is currently researching the influence of customer-service provider interaction as it relates to organizational effectiveness and efficiency from the perspective of guests, employees and managers, as well as the influence of communication relationships upon individuals' work-related attitudes and perceptions surrounding organizational events and processes such as teamwork and downsizing.

Susskind is a graduate of Michigan State University, where he earned his PhD in communication with cognates in organizational communication and organizational behavior and his MBA with a concentration in personnel and human relations.

Alyssa Farrell

Alyssa Farrell

Marketing Manager for Sustainable Solutions

Alyssa Farrell has responsibility for SAS’ sustainability solutions and works with SAS customers around the world to understand best practices and solutions for managing their business with environmental responsibility in mind. She participates in environmental industry groups and supports the SAS Executive Sustainability Council, the leadership team that governs SAS’ sustainable business practices. Farrell regularly speaks with trade associations, analysts and the press about the opportunities organizations have to effectively manage a sustainable strategy and drive healthy economic growth.

Prior to joining SAS, Farrell was a senior consultant in the Deloitte Public Sector practice. She is a graduate of the Eller College of Management at the University of Arizona, where she earned her MBA degree with a concentration in management information systems. She also holds a Bachelor of Arts degree from Duke University.


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