Understanding what your customers want can make a big impact on your marketing strategies. But with so much information at your disposal, pinpointing what's most important can be a challenge. In this on-demand webinar, T-Mobile USA explains how a data-driven approach to campaign management can help, and how the organization focuses its marketing dollars on influencers.
Tune in to this on-demand webinar to hear how T-Mobile’s marketing team identifies hidden relationships among millions of customers to deliver compelling marketing offers that strengthen relationships and provide greater impact, helping to reduce subscriber churn while increasing both up-sell and cross-sell.
What Will You Learn?
- How to align marketing strategies based on customer needs.
- The importance of a targeted direct marketing strategy.
- The benefits of social network analysis to identify influencers and followers.
Senior Manager of Marketing Campaign Analysis and Support
Eric Helmer has 20 years of experience in IT, business intelligence and marketing with many organizations, including Eddie Bauer, Getty Images and BagBorrowSteal.com. His expertise spans consumer and business-to-business, cross-channel, cross-business, customer-centric marketing intelligence and research, plus customer retention, customer acquisition and loyalty programs.