Understanding what your customers want can make a big impact on your marketing strategies. But with so much information at your disposal, pinpointing what's most important can be a challenge. In this on-demand webinar, T-Mobile USA explains how a data-driven approach to campaign management can help, and how the organization focuses its marketing dollars on influencers.

Tune in to this on-demand webinar to hear how T-Mobile’s marketing team identifies hidden relationships among millions of customers to deliver compelling marketing offers that strengthen relationships and provide greater impact, helping to reduce subscriber churn while increasing both up-sell and cross-sell. 

What Will You Learn?

  • How to align marketing strategies based on customer needs.
  • The importance of a targeted direct marketing strategy.
  • The benefits of social network analysis to identify influencers and followers.

Presenter

Eric Helmer

Eric Helmer

Senior Manager of Marketing Campaign Analysis and Support
T-Mobile

Eric Helmer has 20 years of experience in IT, business intelligence and marketing with many organizations, including Eddie Bauer, Getty Images and BagBorrowSteal.com. His expertise spans consumer and business-to-business, cross-channel, cross-business, customer-centric marketing intelligence and research, plus customer retention, customer acquisition and loyalty programs.


 

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