Get your thumb out and be ready to catch an informative ride with Professor Goutam Chakraborty, PhD, and Global Technology Product Marketing Manager Fiona McNeill. Forget your map – they're in the driver's seat and ready to share the hitchhiker's guide for your text analytics journey.

What we'll drive by:

  • Why text analysis? Why now?
  • Benefits of different text analysis methods.
  • Considerations for acquiring, analyzing and assessing unstructured text data.
  • Trends in the use of text analysis methods.
  • New features in SAS® Text Analytics products.

Featured Speakers


Goutam Chakraborty, PhD
Professor, Department of Marketing, Oklahoma State University

Goutam Chakraborty has taught business analytics, marketing analytics, data mining, advanced data mining, and many other courses in his 20 years in Oklahoma State’s Department of Marketing. He has won several teaching awards, including the SAS Distinguished Professor Award. He also teaches the popular SAS Business Knowledge Series course Text Analytics and Sentiment Mining Using SAS. 
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Fiona McNeill
Global Technology Product Marketing Manager, SAS

Fiona McNeill is known as a speaker, author and innovator in the field of analytics. CRMPower described McNeill as a pioneer and one of the most influential people in the industry. She has worked alongside some of the largest global organizations, helping them receive tangible benefits by applying analytics to real-world business scenarios. McNeill recently published Heuristics in Analytics.
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