Digital channels have made it much easier to connect with customers, and vice versa. More connections certainly set the stage for new and better business opportunities – but only if you work smart.

Tune into this on-demand webinar to learn how marketing optimization can give you the knowledge you need – not hunches – to deepen customer relationships and improve your marketing campaign outcomes. Optimization experts Amartya Bhattacharjya and Hillary Ashton explain how you can get the highest ROI by making the most of each individual customer contact, while taking multiple business variables into consideration. You'll also hear several real scenarios in which marketing optimization has had a marked impact on results.

Presenters:

Amartya Bhattacharjya

Amartya Bhattacharjya

Principal Solutions Architect
SAS

Bhattacharjya is a domain expert in analytical optimization techniques applied to solve marketing business issues. His expertise includes experience and working knowledge of online/offline and interactive/real-time marketing automation and optimization best practices, solutions and technologies from SAS and other business software solutions.


Hillary Ashton

Hillary Ashton

Director of Customer Intelligence
SAS

Ashton is a marketing and technology executive with 20 years of experience helping Fortune 500 companies use marketing, analytics and technology to better understand their customers and drive profitable business. At SAS, Ashton and her team have worked with hundreds of customers across industries to provide best practices in direct marketing through analytics.


 

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