Digital data has quickly become a big data challenge for marketers who want to push past the limitations of traditional Web analytics. Add that to the current landscape where the ability to process through very large amounts of omnichannel information is changing faster than we ever imagined thanks to data visualization and advanced analytics.
Watch this webinar to learn more about:
- The opportunity of the information overload and digital analytics.
- Analytically injected data visualization for omnichannel marketing.
- Predictive analytics, forecasting and applications for digital/integrated marketing and segmentation.
Suneel Grover, Senior Solutions Architect, SAS
Suneel Grover provides consulting services to media, entertainment, hospitality, communications, content and technology businesses. Focused in analytics, visualization and customer intelligence, Grover's background is driven by blending data-driven decision science with marketing strategy (integrated/omnichannel/digital).