United Services Automobile Association (USAA), a Fortune 500 company offering insurance, banking, investment and retirement products for current and former personnel and families of the US military, has built its brand on superb customer service. The organization has been awarded some of the highest customer satisfaction ratings annually, earning accolades from JD Power, Forrester Research and Consumer Reports. 

What's behind USAA's exceptional customer service and long-term success? Tune in to this on-demand webinar to learn how the organization is using analytics to create profitable marketing excellence, including how it:

  • Establishes clear objectives and metrics at the outset of any project.
  • Understands its target market.
  • Effectively uses marketing resources.
  • Applies scientific methodologies to the art of marketing.
  • Certifies and communicates marketing results.


Doug Moen

Doug Moen

Executive Director, Chief Data and Analytics Office

John Bastone

Senior Customer Intelligence Consultant


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