Do you struggle to make objective judgments about the quality of individual forecasts? Is it difficult to meaningfully compare the quality of forecasts made for different products, industries and geographies?

Listen to this 30 second preview for webinar highlights:

In this webinar, Steve Morlidge describes a new approach to the problem. You'll learn:

  • Why it's difficult to quantify an achievable level of forecast accuracy using conventional approaches.
  • A means to determine the unavoidable level of forecast error.
  • How to create a useful metric and communicate your results to non-experts.
  • What kind of results you might expect to see.

Join us to explore this convenient and practical way to guide interventions to improve forecast accuracy and compare accuracy results across products.

Steve Morlidge has 30 years of practical experience designing and running performance management systems in Unilever, including three years as the lead of a global change project. He is a former Chairman of the European Beyond Budgeting Round Table and now works as an independent consultant for a range of major companies. He has recently published Future Ready: How to Master Business Forecasting, is a Visiting Fellow at Cranfield University, has a PhD in managerial cybernetics at Hull Business School and is on the editorial board of Foresight, a forecasting practitioners journal published by the International Institute of Forecasting.



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