Why do many sales and operations planning (S&OP) implementations fall short of expectations?

In this webinar, Mark Moon will discuss an approach that integrates demand forecasting within a comprehensive demand and supply integration (DSI) process. 

Webinar topics include:

  • The key characteristics of successful DSI implementations.
  • How DSI differs from and expands upon S&OP.
  • How to approach demand forecasting as a management process.
  • The best practices for using qualitative and quantitative forecasting techniques.
  • How to recognize the symptoms of failure to sufficiently integrate demand and supply.


Who should watch this webinar?

Anyone who has a role in forecasting; demand and supply planning; logistics; or operations management – especially in manufacturing and consumer products industries. 



Mark A. Moon
Associate Professor and Department Head
Department of Marketing and Supply Chain Management
University of Tennessee, Knoxville

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