Emerging from bankruptcy to achieve double-digit growth is no small achievement. As the premier direct marketer of fruit and gourmet gifts and one of the oldest direct marketing companies in the country, Harry & David has seen its share of success and challenges as a roller-coaster economy often affects the business.

Tune into this on-demand webinar to learn how Harry & David turned things around by applying a customer-centric business strategy. By focusing on serving the needs of customers rather than selling products, the company has emerged as a successful $300 million to $400 million retailer.

Find out more about Harry & David's three-step approach, including:

  • Organize your strategic planning around a customer view.
  • Segment your customers for more appropriate treatment.
  • Measure the effectiveness of marketing programs over time.

Presenters 

  • Paul Lazorisak, Vice President of Customer Relationship Marketing at Harry & David
  • John Bastone, Director of Customer Intelligence, SAS 

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