In years past, CMOs and CIOs haven't always shared the same goals. But as organizations realize the importance of delivering on a more customer-centric overall business strategy, big data has emerged as the real glue that has permanently cemented the relationship between the two offices.

Tune into this on-demand webcast as Liz Miller, Vice President at the CMO Council, and Wilson Raj, Worldwide Customer Intelligence Marketing Director at SAS, explore the steps that marketing and IT are taking to focus strategies and programs on the needs of the customer. This webcast provides great insight on how the CMO and CIO can work together with big data to achieve lasting and profitable customer-centricity. 

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