When it comes to forecasting, are you focusing on the wrong thing? Because the simple truth is that there is no such thing as the perfect forecast.

Yet many organizations lose time and money searching for 100 percent forecasting accuracy, only to end up doing more harm than good. 

Have you heard about forecast value added (FVA)? Basically, instead of focusing on forecast accuracy, the emphasis is on the overall effectiveness of the forecasting process.

Best of all, FVA works. Ready to see how? 

Join us for this on-demand webinar to learn how FVA analysis is being used at major corporations to:

  • Set appropriate expectations for forecast accuracy. 
  • Gather the data necessary for conducting FVA analysis.
  • Interpret FVA results and communicate results to management.
  • Identify and eliminate forecasting process waste.



Michael Gilliland, Forecasting Product Marketing Manager, SAS

Gilliland has more than 15 years of forecasting experience in the food, apparel and consumer electronics industries and as a consultant.  He serves as Column Editor for Foresight: The International Journal of Applied Forecasting, and has published articles in Foresight, Supply Chain Management Review, Journal of Business Forecasting, Analytics, Supply Chain Forecasting Digest, and APICS magazine. He is also the author of The Business Forecasting Deal.   

Gilliland holds a BA in philosophy from Michigan State University and master's degrees in philosophy and mathematical sciences from Johns Hopkins University. You can follow his blog The Business Forecasting Deal at blogs.sas.com/content/forecasting.

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