Many veteran SAS professionals know the importance of learning everything they can to maximize their investment. Whether you're a new user or a longtime fan, staying connected in user communities, picking up new tips and sharing best practices help you stay current on both technology and industry happenings.

In this session, taped live during SAS Global Forum 2013, we brought together a diverse panel of SAS experts to help you do all that and more. Moderated by Stacy Hobson, Director of Customer Loyalty at SAS, this discussion outlines a number of informative resources to help users of all levels make the most of their experience with SAS. 

Topics include:

  • Recommendations for useful classes available to you.
  • Books on SAS that you can order (and how to write one yourself!).
  • Details on finding, joining and attending users groups meetings
  • How your customer account executive can help you navigate and maximize the SAS products you have.


Stacy Hobson is responsible for customer loyalty and retention efforts at SAS, and works with customers to help them get maximum value out of their solutions. His work spans all divisions within SAS, including Research and Development, Training, Publications, Technical Support, Sales and Marketing and Professional Services. Hobson regularly speaks with customers and analysts about the opportunities organizations have to effectively manage long-term and successful customer relationships. He has more than 24 years of combined sales, marketing and technical experience encompassing government, commercial and midmarket sectors, as well as marketing activities on a global basis

Sean O'Brien is the Senior Director of Education Operations at SAS. Over the past 16 years, he has worked on or managed course development, sales and marketing, Live Web, e-learning, customer service, and global education operations. He also helped establish the international Analytics conference series, Live Web training and the Business Knowledge Series program.


Barbara B. Okerson, PhD, is a Senior Health Information Consultant at WellPoint, where she supports the West Region Client Advisory and Reporting Services, especially ad hoc requests with SAS software. She has worked in the health care industry for more than 15 years, has been a SAS user for more than 20 years and served as the 2011 SESUG academic chair, as well as many years as a section chair. Okerson has leadership roles at both the Virginia SAS Users Group and the WellPoint In-house SAS User Group. She is a SAS Certified Professional, a Certified Professional in Healthcare Quality, and a Fellow of the Academy for Healthcare Management


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