Is our rewards program really improving our bottom line? How can we drive more reservations through social media? Are we pricing rooms at the optimal value?

These are some of the most important questions decision makers in the hospitality industry can ask about their organizations. Knowing how to answer them means staying on top of the latest advances in industry strategies and research.

Join industry and technology experts from Cornell and SAS as they present their findings and research on four critical hospitality and gaming issues:

  • Customer loyalty programs.
  • The impact of social media.
  • Post-earnings announcement drift.
  • Strategic uses of pricing.

Presentations include:

  • How Big Is Too Big? Decomposing the Effects of Reward Program Enrollment on Profitability, Michael McCall, PhD
  • The Impact of Social Media on Lodging Performance, Chris Anderson, PhD
  • Earnings Announcements in the Hospitality Industry: Do You Hear What I Say?, Pamela Moulton, PhD
  • Pricing as a Strategic Tool, Maarten Oosten, PhD

Participants

Michael McCall

Michael McCall

Professor and Chair of the Marketing Department, Ithaca College
Research Fellow, Cornell Center for Hospitality Research

Michael McCall, PhD, is a Professor and Chair of the Marketing Department at Ithaca College, and is a research fellow of the Cornell University Center for Hospitality Research. His primary research program focuses on the role of customer reward programs in creating customer loyalty. Notably, this work focuses on ways in which firms might take advantage of customer analytics to optimize the return on investment from their loyalty programs. In addition, he has also published research on rebate programs and perceptions of value among competing hospitality and service products and has been featured in a variety of media outlets, including the The New York Times, ngeles Times, The Washington Post, Financial Times, USA Today and CNN. McCall earned his PhD in experimental and applied social psychology from Arizona State University.


Chris Anderson

Chris Anderson

Assistant Professor
Cornell School of Hotel Administration

Anderson works in the application and development of revenue management (RM) solutions for hotels, airlines, rental car and tour companies, as well as numerous consumer packaged goods and financial services firms. He currently serves on the editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of Revenue Management. At the Hotel School, he teaches courses in RM and service operations management. Prior to his appointment in 2006, he was on the faculty at the Ivey School of Business in London, Ontario, Canada.


Pamela Moulton

Pamela Moulton

Assistant Professor of Finance
Cornell School of Hotel Administration

Professor Pamela Moulton joined the School of Hotel Administration as an assistant professor of finance in 2010. Her teaching and research interests include financial markets and market microstructure, with a special interest in liquidity and how new information is incorporated into prices. Moulton's research has been published in several academic journals, and her hospitality-focused research has been published in the Cornell Hospitality Reports. Prior to her academic career, Moulton worked in fixed income research for more than a dozen years at various Wall Street investment banks. She earned her BS in economics at the Wharton School of the University of Pennsylvania and her PhD in finance from Columbia University Graduate School of Business.


Maarten Oosten

Maarten Oosten

Principal Operations Research Specialist
OR Center of Excellence
SAS

Oosten is part of the Advanced Analytics team and works closely with the various SAS industry teams to create and design solutions for business challenges, ensuring that the SAS/OR® tools effectively support their business needs.

He joined SAS in 2010 and has more than 15 years of experience designing and implementing revenue management and pricing optimization systems. Oosten has been involved in various large-scale pricing optimization projects across different industries, including distribution, manufacturing, express shipping, cargo, and travel and transportation. He has one pending patent for discrete pricing strategy optimization.  Oosten is an active member of the INFORMS Section of Revenue Management and Pricing and he is currently on the editorial board of the Journal of Revenue and Pricing Management.

 

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