Sure, the idea of it sounds great – creating a "single source of truth" that holds all of the information you need.

Yet as organizations strive to update their master data management (MDM) strategies, the realities of this "golden record" approach don't live up to expectations: process flaws, inherent inconsistencies and difficulties incorporating records into user applications.

Perhaps it's time organizations focus less on data consolidation and more on information visibility.

This 30-minute Webinar lays out many of the requirements and benefits regarding developing a phased approach to MDM. Learn how to:

  • Address business user expectations and demands for information. 
  • Implement five key techniques to enable master data management success.
  • Shift the focus away from data consolidation. 
  • Provide unobstructed access to a consistent representation of shared information.


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