PSKW, a leader in biopharma loyalty relationship marketing, is using SAS to do something most other pharmaceutical marketing companies overlook: measure the ROI and effectiveness of coupon programs for pharmaceutical clients.
The company's efforts have not only provided significant cost savings and market share to its clients, but also set PSKW ahead of its competitors.
Marketing powered by analytics
From implementation to results, get an inside look at the business issues, challenges and benefits involved in putting SAS Analytics to work at PSKW.
Bob Caprara, Chief Methodologist at PSKW, will explain why his company turned to SAS for analytics and reporting – solutions that didn't require a large staff but were flexible and powerful enough to turn massive amounts of data into knowledge.
Learn how PSKW used SAS to:
- Grow its business by 140 percent each year for the past three years.
- Automate analyses and deliver results in real time to clients via a multifaceted dashboard.
- Transform a commodity coupon printing and processing business into a consultative marketing service.
Who should attend?
Business analysts, VPs, directors and line-of-business managers from organizations of all sizes who are interested in effectively analyzing data for better decisions and better results.
Bob Caprara, Chief Methodologist, PSKW
Bob Caprara has more than two decades of experience in the strategic and tactical use of marketing data. At PSKW, Caprara is responsible for developing the in-house capabilities needed to analyze and optimize PSKW co-pay assistance programs, including physician targeting, offer evaluation, program impact and physician-level ROI. By using the extensive data generated from past PSKW programs to develop predictive models to use in program forecasting, Caprara is able to turn analytics into a revenue source for the company.
Prior to PSKW, Caprara was Vice President of Analytics for ImpactRx. He has a bachelor's degree in biology from Saint Joseph's University and a master's in engineering from Villanova University.