It's no revelation that, over the past several years, market conditions have changed drastically. So too has the role of revenue managers in the hospitality and travel industries. So what does all of this mean for revenue management analytics?

This webinar features a panel discussion on innovations in revenue management and price optimization analytics to help companies cope with today's dynamic and evolving marketplace.

Key discussion points include:

  • How to keep up with dynamic market conditions and evolving customer needs.
  • Using advanced analytics to improve the customer experience and achieve a competitive advantage.
  • New methods of calculating and incorporating price sensitivity of demand.
  • Understanding the capabilities of new revenue management and price optimization technologies.


Breffni Noone

Breffni Noone, PhD

Assistant Professor
Pennsylvania State University School of Hospitality Management

Breffni Noone's research interests include pricing and distribution channel management for services, with particular emphasis on consumer perceptions of, and reactions to, revenue management practices. Her work has appeared in journals such as Journal of Revenue and Pricing Management, Cornell Hospitality Quarterly, Journal of Service Management, Managing Service Quality, International Journal of Hospitality Management and Journal of Hospitality and Tourism Research. She has also served as a consultant to independent and chain hospitality enterprises in the US and Europe. She holds a PhD from Cornell University.

Geoff Waldmiller

Executive Director
Hotel Revenue Analytics
MGM Resorts International

Geoffrey Waldmiller directs and manages the reporting, analytics, business intelligence and predictive modeling for the revenue management teams for both hotel and entertainment revenue streams. Before joining MGM, he held analytics and strategy roles for a major gaming equipment manufacturer, one of the world's largest airlines, and as a consultant. He has a BS in industrial and systems engineering from Virginia Tech and an MBA in marketing and decision sciences from the Kelley School of Business at Indiana University.

Sheryl Kimes

Sherri Kimes, PhD

Singapore Tourism Board Distinguished Professor in Asian Hospitality Management
Cornell University School of Hotel Administration

Sherri Kimes is a professor of operations management at the School of Hotel Administration. Named the school's graduate teacher of the year three times, Kimes teaches restaurant revenue management, yield management and food and beverage management. Her research interests include revenue management and forecasting in the restaurant, hotel and golf industries. She has published more than 50 articles in leading journals and has served as a consultant to many hospitality enterprises around the world. Kimes earned her doctorate in operations management in 1987 from the University of Texas at Austin.

Alex Dietz

Alex Dietz

Principal Industry Consultant
Global Hospitality and Travel Practice

Alex Dietz is a veteran of 20-plus years of pricing and revenue management solutions development and consulting in hospitality, travel and retail. Before joining SAS, Dietz was Vice President of Revenue Management and Marketing for Raleigh-Durham-based Midway Airlines from 1998 to 2002, reporting directly to CEO Robert Ferguson. Dietz earned his MBA and BS (industrial engineering and operations research, respectively) degrees from Syracuse University.

Kelly McGuire, PhD

Kelly McGuire, PhD

Executive Director
Global Hospitality and Travel Practice

Kelly McGuire has 18 years of experience in the hospitality industry, both in operations and IT. Before joining SAS, McGuire consulted with Harrah's Entertainment to develop restaurant revenue management strategies for casinos in Harrah's major markets. McGuire holds a BS from Georgetown University and a master's of management in hospitality from the Cornell School of Hotel Administration. She also has a PhD from the Cornell School of Hotel Administration, focused on nontraditional applications of revenue management.

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