Marketers face challenges in every facet of the business, but the key to increasing long-term customer loyalty and ROI is by adopting a holistic approach. Organizations that apply integrated marketing management are able to break down silos and benefit from the strength of their combined resources in new and powerful ways.
Tune in to this discussion as Eric Williams, former Chief Technology Officer at Catalina Marketing, and SAS’ John Bastone offer organizations advice on how to implement integrated marketing management and get optimal results from the process.
- Insight-driven planning.
- Excellence in data and analytics.
- Marketing automation.
- Delivery of superior customer experience.
About the Speakers
Eric Williams, former Executive Vice President and Chief Information Officer, Catalina Marketing
Williams was responsible for directing strategic technology, research and development, and new applications. His 30-year background includes work in management, sales and marketing, system development and operations with retailers, software development and information technology companies.
John Bastone, Global Product Marketing Manager, SAS
Bastone brings 15 years' experience across many marketing disciplines, including direct marketing, analytics, consulting, product management and product marketing. He frequently represents SAS at global marketing conferences, speaking about best practices and the future of social media and customer analytics.