Join this on-demand webinar to learn how to uncover valuable customer insight and quickly share it with patron-facing employees.

Featuring industry and technology experts from Salesforce.com and SAS, this webinar highlights the benefits of an integrated analytical and operational customer relationship management approach.

Key Takeaways

  • Facilitating valuable patron interactions through all channels.
  • Integrating a complete patron view into CRM activities.
  • Using real-time alerts to drive revenue and focus on leads.
  • Improving direct marketing offers.

Presenters

Bruce Swann

Bruce Swann

Customer Intelligence Solutions Manager
SAS

Bruce Swann has more than 14 years' experience working with marketing and CRM technologies, such as marketing automation, predictive analytics and marketing resource management, as well as interactive marketing disciplines like Web analytics, social media, mobile marketing and email marketing. At SAS, he works closely with prospects and customers in hospitality, sports and gaming to help design the optimal SAS® Customer Intelligence platform, based on current and future business requirements. Prior to joining SAS, Swann was a Director of Interactive Solutions at Merkle and before that was Director of Solutions Consulting at Unica. He holds a bachelor's degree in business administration from the University of North Florida, majoring in marketing and management.


Mark Christiani

Mark Christiani

Lead Sales Engineer
Salesforce.com

Mark Christiani has been a social enterprise and cloud computing specialist with Salesforce.com for the past two years. He has been involved with the design, sales and implementation of customer service, sales, social enterprise and media streaming solutions for most of his career, including stints at IBM and Limelight Networks. When not working, Christiani, a South African transplant, enjoys rock climbing, canyoneering and mountain biking.


 

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