Produced by the Customer Experience Professionals Association (CXPA), this webinar features SAS and Chico's FAS as they explore the best ways to improve the customer experience, including the important role that unstructured data plays in achieving a 360-degree view of each customer.
Watch this on-demand webinar and learn how marketing technology, including data integration and analytics, has been the key to Chico's success by enabling the top retailer to:
- Create loyalty programs that customers are passionate about.
- Drive personalized marketing efforts.
- Achieve a cross-brand view of customers.
- Predict customers' next purchases.
- Measure marketing efforts and respond quickly.
Wilson Raj - Customer Intelligence Marketing Principal, SAS
Barb Buettin - Director of CRM, Enterprise Information Management for Chico's FAS