Marketers are awakening to the fact that successful multichannel marketing – across offline, digital and emerging channels – necessitates synchronizing and optimizing marketing operations and multichannel campaign management.

Tune in and hear more about integrated marketing management (IMM) with an emphasis on marketing optimization – and the essential role each of these plays in successful multichannel marketing and improved ROI.

Questions addressed include:

  • With multiple channels to engage customers, how can organizations use analytics to improve future profitability?
  • What is marketing optimization and why is it critical for the marketing process?
  • What are the best approaches to aligning and optimizing marketing operations and campaign executions? How do organizations target the right customers and influence potential purchasers? 


Wilson RajWilson Raj is the Global Customer Intelligence Director in the Worldwide Alliances and Product Marketing Division at SAS. With 18 years of experience in diverse industries, Raj has built data-driven brand value, engagement, and loyalty through expertise in integrating traditional and digital marketing, social media, multichannel relationship marketing, and public relations.


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