The still-sluggish economic recovery and increased industry regulation have slowed the pace of revenue growth for banks in 2012 and beyond. And as the top priority at financial institutions shifts from acquisition and origination to wallet share, delivering a perfect customer experience in every interaction and across all channels is essential.

Learn how to create this kind of customer-focused strategy from our panel of experts, which includes Leroy Abrahams from SunTrust Bank, Bill Hippensteel from BAI and David M. Wallace from SAS.

In this webinar, you'll discover:

  • Insights and practical information you need to better understand current and prospective customers.
  • Tips on developing comprehensive customer segmentation strategies.
  • Why analytics is the key to finding the best opportunities for revenue growth.

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