Organizations know the potential business benefits of big data, but many are struggling to get started.

In addition, the volume, variety, velocity and complexity of today's data have forced organizations to reconsider their entire data management approach and infrastructure.

Is your data managed as a strategic asset?

Featuring Merv Adrian, Research Vice President of Gartner, this session explores why it may be necessary to reconsider your current information management, as well as the data trends currently affecting organizations. You'll learn:

  • How to effectively capitalize on big data for a competitive advantage.
  • Why it's critical to move beyond narrow, outdated approaches to managing data.
  • How to apply analytics to the entire information management life cycle.


Merv AdrianMerv Adrian
Research Vice President, Gartner

Merv Adrian is a Research Vice President at Gartner, focusing on data management and integration. With 31 years in the IT industry, Adrian will share his views on how big data is driving the need for organizations to approach information management from a more strategic direction.

Mark TroesterMark Troester
IT/CIO Thought Leader and Strategist, SAS

Mark Troester oversees SAS' marketing efforts for information management, including data, analytics and decision management capabilities, which are critical components of SAS® Business Analytics and its business and industry solutions. Troester also leads SAS' CIO and IT marketing strategy.

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