Who Should Attend?

Business analysts, VPs, directors and line-of-business managers from organizations of all sizes who are interested in effectively analyzing data for better decisions and better results.

Why Build-A-Bear Workshop Chose SAS® 

Build-A-Bear Workshop Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience.

With more than 400 stores worldwide, it's built its reputation and culture on fun. But when it comes to customer insight and business performance, it's all business.

By applying analytics, the company expanded the number of catalogs sent by 350,000, grew profits and achieved a $70,000 ROI. And that's not all.

View this webinar to learn how the company uses SAS to:

  1. Integrate and report on disparate data.
  2. Design a contact strategy for repeat customers.
  3. Create a dashboard for senior executives.
  4. Easily share standardized reports.


Rob Galfi Rob Galfi
Senior Direct Marketing Analyst
Build-a-Bear Workshop Inc.

As Senior Direct Marketing Analyst for Build-a-Bear, Rob Galfi focuses on analyzing the effects of the organization's marketing and CRM efforts. Well-versed in marketing best practices, cross-channel communication strategies and customer behavior analytics, Galfi has worked with organizations in the retail, finance and pay-television industries. He holds a degree in mathematics from Knox College.

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