Businesses are awakening to the reality that in order to thrive, customer loyalty is not merely the end result of a customer journey; it has to be the only goal throughout the journey.
Today, top organizations are using customer analytics to turn data generated by customer experiences into dynamic actions they can use to build loyalty into the core of their business and marketing activities.
In this Q&A webinar, hear how Oberweis Dairy creates customer scenarios and experiences that provide additional value instead of just increasing rewards in their own loyalty program.
Watch this webinar and learn how analytics can help you:
- Drive loyalty programs and customer marketing decisions.
- Bolster loyalty across multiple channels.
- Develop customer experiences that promote brand affinity.
Bruce Bedford, Oberweis
Bruce Bedford is Vice President of Marketing Analytics and Consumer Insights for Oberweis Dairy. Prior to joining Oberweis, he was with a privately held analytic consultancy serving SMB clients in the manufacturing and retail industry segments.
Wilson Raj, SAS
Wilson Raj is the Global Product Marketing Principal with SAS, responsible for the strategic direction for customer intelligence solutions.