View this ANA-sponsored on-demand webinar to learn how Staples has mastered marketing effectiveness using customer intelligence. You'll learn the two key elements that drive Staples' solid marketing planning and strategy, and hear an interview with Jim Foreman, Director of Circulation and Analytics at Staples.

In addition, audience members from the original live webcast were polled and insights on the following topics are provided in this webcast:

  • How successful would your customers say your company is at fulfilling the brand promise?
  • Where do your best customer insights come from?
  • Is your brand promise consistently applied across all channels (online, in store, call center, social media)?
  • How successful are you at measuring your impact on the company's bottom line?

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