Join experts and researchers from Cornell and SAS as they present their latest findings on four critical hospitality and gaming issues that could spell the difference between an organization thriving or simply surviving.

You'll hear short research presentations focusing on the impact of social media on customer purchase behavior; how daily deals affect customer perceptions and behavior; how to optimally segment customer loyalty programs; and finally, how to gain better results from your demand generation, multichannel distribution management and revenue optimization activities.

Presentations include:

  • Influence of User-Generated Content on Purchase Behavior for Online Hotel Bookings, Kelly McGuire, PhD
  • The Effects of Daily Deal Use on Consumer Perceptions and Behavior, Sherri Kimes, PhD
  • Customer Loyalty: A New Look at the Benefits of Improving Segmentation Efforts with Rewards Programs, Michael McCall, PhD
  • Network Exploitation Capability: Mapping the Electronic Maturity of Hospitality Enterprises, Bill Carroll, PhD

Participants

Bill Carroll, PhD

Bill Carroll, PhD

Senior Lecturer
Cornell School of Hotel Administration

Bill Carroll teaches courses in economics, yield management, pricing and marketing distribution. He is also CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management and strategic planning. For more than 25 years, Carroll held a variety of senior positions in the travel industry. He has also written numerous articles on economics and travel industry topics. Carroll holds a BA degree in economics from Rutgers, an MS in labor studies from the University of Massachusetts and a PhD in economics from Penn State.


Sherri Kimes, PhD

Sherri Kimes, PhD

Singapore Tourism Board Distinguished Professor in Asian Hospitality Management
Cornell School of Hotel Administration

Sherri Kimes is a professor of operations management at the Cornell School of Hotel Administration. Named the school's graduate teacher of the year three times, Kimes teaches restaurant revenue management, yield management, and food and beverage management. Her research interests include revenue management and forecasting in the restaurant, hotel and golf industries. She has published more than 50 articles in leading journals and has served as a consultant to many hospitality enterprises around the world. Kimes earned her doctorate in operations management in 1987 from the University of Texas at Austin.


Michael McCall, PhD

Michael McCall, PhD

Visiting Scholar in the School of Hotel Administration and a Research Fellow
Cornell Center for Hospitality Research

Michael McCall has published more than 40 academic articles and taught various marketing courses in the areas of marketing services, pricing and consumer behavior. His primary research program focuses on the role of customer reward programs in creating customer loyalty, rebate programs, and perceptions of value among competing hospitality and service products. McCall earned his PhD in experimental and applied social psychology from Arizona State University.


Kelly McGuire, PhD

Kelly McGuire, PhD

Executive Director, Global Hospitality and Travel Practice
SAS

Kelly McGuire has 18 years of experience in the hospitality industry, both in operations and IT. Before joining SAS, McGuire consulted with Harrah's Entertainment to develop restaurant revenue management strategies for casinos in Harrah's major markets. McGuire holds a BS from Georgetown University and a Master of Management in hospitality from the Cornell School of Hotel Administration. She also has a PhD from the Cornell School of Hotel Administration, focused on nontraditional applications of revenue management.


 

Register Now