Who Should Attend?

Business analysts, VPs, directors and line-of-business managers from organizations of all sizes who are interested in promoting the effective use of data and analysis for better decisions and better results.

Why You Shouldn't Miss This Webinar

Kelley Blue Book (KBB) is firing on all cylinders with analytics – achieving true data-driven insight in all its business areas. But to get to that point, this premier provider for prices, values and reviews on new and used cars had to work smarter, creating a culture of analytics across the company.

Join Shawn Hushman, Vice President of Enterprise Analytics for KBB, for an inside perspective on how his company embedded SAS® Analytics into all facets of its business: customer analytics, Web design, product testing, demand planning, financial forecasting, market research and vehicle valuations. With SAS, Hushman has been able to provide unbiased insights for decision makers and make fact-based decision making a competitive advantage for Kelley Blue Book.

You will also hear from Matthias Kehder, co-founder of SAS Alliance partner Modern Analytics, on the ins and outs of putting SAS to work at Kelley Blue Book, as well as the specific SAS solutions that enabled Kelley Blue Book to grow its business.


Shawn Hushman Shawn Hushman
Vice President of Enterprise Analytics
Kelley Blue Book

Shawn Hushman is responsible for enterprisewide predictive and integrated Web analytics, overseeing the development of Kelley Blue Book's valuation models and overall analytics methodology. In addition to developing multidimensional pricing simulation tools, which optimize the relationship between time on market and transaction volume, Hushman was instrumental in developing "virtual negotiation," a negotiation algorithm that maximized the value of individual customer transactions.
Prior to joining Kelley Blue Book, he worked in research and analytics at several companies, including The Clorox Company, HSBC, The Ryness Company and Sempra Energy. He holds a master’s degree in economics with a field specialization in econometrics.

Matthias KehderMatthias Kehder
Modern Analytics

In addition to Modern Analytics, Matthias Kehder was also a founder and Acting Chief Architect of Genalytics Inc., where he was directly responsible for software creation and functionality. Kehder's analytical work resulted in the award of multiple patents in the fields of statistics and artificial intelligence.

Prior to founding of Genalytics, he was Manager of European Analytics for the consulting firm Tessera Inc. There, his work for Union Bank of Switzerland (UBS) on a state-of-the-art customer relationship management system was awarded the European SAS application of the year in 2000.

Kehder holds a BA in mathematics from Butler University and an MS in applied statistics from Indiana University-Purdue University Indianapolis.

The Series Overview

The 2011 Applying Business Analytics Webinar Series will focus on enabling your organization to make strategic business decisions that optimize enterprisewide performance, and explain why it's critical to integrate business analytics into your overall business strategy.

Discover how SAS delivers on the promise of business analytics through the combined strengths of the SAS Business Analytics Framework – comprising industry and line-of-business solutions that include data management, analytics and reporting – and hear directly from current SAS customers about the application of these solutions, from implementation to results. Learn more.

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