Who Should Attend?
VPs, directors and line-of-business managers who are interested in promoting the effective use of data and analysis to drive customer loyalty, profitability and sustainable growth.
Why You Shouldn't Miss this Webinar
Get an inside perspective of the benefits, business issues and challenges involved in implementing analytics at the SAS customer Verizon. Facing stiff competition from cable providers and new market entrants, Verizon needed a complete turnaround of its sales and marketing efforts.
Diane Brown, Director of Medium Business Marketing and Channel Strategy, will describe how her company collaborated with SAS and Accenture to divide its customers into microsegments and develop a strategy that targets differentiated customer needs with the right solutions. With analytics, Verizon produced a 360-degree view of its customers, resulting in improved campaign close rates by more than 250 percent.
Director of Medium Business Marketing and Channel Strategy
Diane Brown is currently responsible for direct and indirect channel strategy, sales tool enablement, channel marketing and business analytics and segmentation for Verizon. In this role, she has developed a marketing analytics engine that drives customer segmentation, marketing strategy, and channel campaign development and tracking. Prior to her current role, Brown held a variety of sales leadership positions across the federal, enterprise, and SMB market segments.
She holds a Bachelor of Science degree in marketing and human resource management from the McIntire School of Commerce at the University of Virginia.
Accenture Management Consulting CRM Customer Analytics practice
Lan Guan is a global consulting expert focusing on statistical modeling, data mining, data integration, and marketing analytics. Lan has spent her last seven years in Accenture predominately working in the Communication and high tech industry.
A passionate user of SAS® for more than 15 years , Lan brings extensive experience delivering analytics centers of excellence to global clients and has led an array of analytics projects featuring customer segmentation and profiling, target marketing, predictive modeling, and data warehousing. Lan was an invited speaker at the M2010 SAS data mining global conference in Las Vegas and the University of Alabama Business Analytics Symposium in 2011.
The Series Overview
The 2011 Applying Business Analytics Webinar Series will focus on enabling your organization to make strategic business decisions that optimize enterprisewide performance, and explain why it's critical to integrate business analytics into your overall business strategy.
Discover how SAS delivers on the promise of business analytics through the combined strengths of the SAS Business Analytics Framework – comprising industry and line-of-business solutions including data management, analytics and reporting – and hear directly from current SAS customers about the application of these solutions, from implementation to results. Learn more.