These days, consumers research the best deals before leaving home or use their smart-phones to find the lowest prices in stores. They're not only forcing more competitive behavior between retailers, they're also exposing pricing inconsistencies by geography and channel within a retailer's chain.
Retailers' principal response to consumer price transparency has been to invest in more targeted promotions. In this webinar, our experts review top-line results from a recent survey by Retail Systems Research (RSR) of 68 retailers and discuss:
- Business drivers, opportunities and organizational constraints surrounding pricing initiatives.
- Ways winning retailers are reducing or eliminating cross-channel pricing conflicts.
- Recommendations for creating successful pricing capabilities.
Retail Systems Research
With more than 25 years of experience in the retail industry as both a practitioner and analyst, Paula Rosenblum is known for her pragmatic approach to retail. Prior to joining RSR, Rosenblum built the research practice at Retail Systems Alert Group (RSAG), was Vice President of Aberdeen Group's Retail Research practice and was a Retail Research Director at AMR Research. Before that, she was a retail technology executive for more than 20 years, including several years as a CIO with Domain Home Fashions and iParty.
Director, Global Retail Practice
Diana McHenry has more than 20 years of experience in the retail, consumer packaged goods and software industries. Her business experience includes global sales management, global business development and strategy. Prior to her work at SAS, McHenry held positions of increasing responsibility at Procter & Gamble Co. At P&G, she worked on improving retail profitability through salesforce changes and retail solution capabilities.