Media fragmentation, accelerated product life cycles, widespread globalization, and punitive regulatory constraints are only some of the big challenges today’s top maketers face. Traditional marketing practices are no longer effective – but smart marketers are leveraging Internet-based collaborative technologies and marketing analytics to stay competitive and innovative in our ever-changing business climate.
Tune in to this insightful webinar and learn the five best practices top marketers apply to keep their marketing organizations competitive, successful and growing.
Chetan Saiya, Executive Director, Global MRM Sales, SAS
For the past two decades, Chetan Saiya has worked closely with leading marketers across the world to help improve marketing efficiency and effectiveness. Saiya pioneered the software category of marketing operations management (also known as marketing resource management – MRM). He founded Assetlink Inc., which was recently acquired by SAS, and also recognized as a leader of MRM solutions by Gartner. Saiya has a B.Tech in electrical engineering from the Indian Institute of Technology, Bombay, and an MS in computer engineering from the University of Notre Dame.