Goutam Chakraborty – Professor of Marketing, Oklahoma State University
For the past 20 years, Goutam Chakraborty has taught data mining and CRM applications, advanced data mining, database marketing, new product development, marketing research, digital business strategy, Web business strategy, electronic commerce, and interactive marketing and product and pricing management. Chakraborty's research has been published in many scholarly journals, including the Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management.
Mark Miller – Senior Vice President, Strategic Services and Technology, Digitas Health
As leader of Digitas Health's Strategic Services and Technology groups, Miller manages teams in the planning, design and execution of global digital marketing platforms. Specifically, his strategic services team responsibilities include thought leadership and innovation, enterprise consulting, marketing strategy, primary and secondary research, social media and business intelligence solutions. His technology oversight includes the technical design and production of digital marketing platforms. This entails systems integration, database design, content management and Web interface development for multicountry and multilanguage deployments.
Hans Sjoquist – Senior Director of Multichannel Field Marketing and Operations, sanofi-aventis
Hans Sjoquist focuses on the health care professional "nonpersonal" channels, but also leads CLM and media optimization. Sjoquist is an experienced marketing strategist with a US and European track record in relationship marketing, e-marketing, e-commerce, brand management and sales across both pharmaceuticals and OTC products. Previously he has worked on developing capabilities in areas such as physician and consumer CRM with a focus on data- and insight-driven marketing strategies across multiple channels.