Join SAS experts to learn how to collate guest surveys and communications, call center notes, social media posts and emails to improve service, revenue and operations.

Key Takeaways

This session will discuss how to use SAS Text Analytics to help you understand:

  • What your guests are saying about you.
  • How you compare to your competitors.
  • What services guests would like you to provide.
  • How to enhance their overall experience.


Mary Osborne

Mary Osborne

Text Analytics Architect

Mary Osborne has more than 10 years of experience at SAS. Her primary focus is on text analytics, which includes text mining, content categorization and sentiment analysis. Osborne has worked in many different industries, including health and life sciences and retail. She enjoys helping her customers realize ways to improve productivity and profitability.

Kelly McGuire

Kelly A. McGuire, PhD

Executive Director, Hospitality and Travel Global Practice

As the leader of the Hospitality and Travel Global Practice for SAS, Kelly McGuire is responsible for driving the offering set and setting strategic direction for the practice. McGuire works with product management, sales, alliances and R&D to ensure that SAS solutions meet the needs of the market. She also works closely with IDeaS TM Revenue Solutions, helping to integrate IDeaS revenue management solution with SAS' marketing solutions. She has 18 years of experience in the hospitality industry.


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