Who Should Attend?

Business analysts, data professionals and warehouse managers – anyone who wants to learn how best to prepare data for analytic purposes.

Why You Shouldn't Miss This Webinar

A women’s specialty retailer operating more than 1,000 boutiques, Chico’s FAS, Inc. was faced with a significant challenge: reducing the number of markdowns while more effectively targeting its middle- to high-income clientele. To achieve these goals, the company needed to optimize its prices and more effectively target its most valuable customers, lest it leave money on the table or be stuck with unwanted inventory. 

Lack of data wasn’t the problem; Chico’s had a treasure trove of data from multiple systems and sources, such as its physical and online stores. What it required was a solution that enabled it to quickly find the highest-quality data and uncover insights within. 

Join us as we talk with Barb Buettin, Director, CRM – Enterprise Information Management at Chico's FAS, as she provides an inside perspective on how Chico's put data management solutions into the hands of its business users to significantly increase the effectiveness of marketing campaigns, achieve a unified view of its customers and gain insights into strategy and segmentation.

Discover how your organization can achieve these same outcomes by better managing disparate data and more efficiently preparing your data for analysis.


Barb Buettin Barb Buettin
Director, CRM – Enterprise Information Management
Chico's FAS, Inc.

Barb Buettin brings more than 25 years of experience in technology implementations, development, and business processes along with a true love for managing strategic business activities with data. She currently serves as the Director of CRM and Enterprise Information Management for Chico's FAS and is responsible for all technologies related to the customer loyalty program, customer marketing data and the management of enterprise information tools.
Prior to joining Chico’s FAS, she managed the development and deployment of the CRM technologies for Limited Brands and led their initial development of enterprise data strategies.  Before that, she spent 10 years in independent consulting focused on business process redesign and the augmentation of technologies to support those initiatives. 

Mark TroesterMark Troester
Data Integration Product Marketing Manager

Mark Troester oversees the marketing efforts for SAS® Data Management and CIO and IT product offerings. He leads the product marketing efforts for SAS Data Management products which include data integration, data quality, master data management and enterprise data access capabilities. Mark also leads the overall strategy for CIOs and IT and helps manage the SAS High Performance Computing, SAS On-Demand and SAS IT Intelligence solutions.

Before joining SAS, Mark led the product marketing and product management efforts for several software startups and established ISVs. Mark's passions encompass applying technology for business gain, IT and business collaboration, IT driven business strategy, and determining practical applications for new technologies.

The Series Overview

The 2011 Applying Business Analytics Webinar Series will focus on enabling your organization to make strategic business decisions that optimize enterprisewide performance, and explain why it's critical to integrate business analytics into your overall business strategy.

Discover how SAS delivers on the promise of business analytics through the combined strengths of the SAS® Business Analytics Framework – comprising industry and line-of-business solutions including data management, analytics and reporting – and hear directly from current SAS customers about the application of these solutions, from implementation to results. Learn more.

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