On-Demand Webcast from SAS and Accenture

What will I get out of this Webcast?

We'll explain the nitty-gritty – the value of marketing performance management (MPM) and how to implement an MPM strategy in your organization.

Most importantly, you'll find out how an MPM strategy can deliver accountability across your organization and give you a competitive advantage to boot.

Who are the experts?

David Reibstein is William S. Woodside Professor and Professor of Marketing at the Wharton School, University of Pennsylvania, and co-author of Marketing Metrics and Financial Performance and Marketing Metrics: 50+ Metrics Every Manager Should Master.

He will be joined by Jason Pashko, Marketing Strategist at Accenture, and
Jeff Levitan, General Manager of SAS' Customer Intelligence practice.

Key takeaways

You will learn:

  • Why implementing an MPM strategy provides an organization with a competitive advantage.
  • How marketing metrics tie to the financial well-being of the organization.
  • The dos and don'ts of implementing an MPM strategy.
  • How technology helps organizations effectively manage marketing performance.
  • Why various industries and personas require unique MPM approaches
    and KPIs.

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