Who Should Attend?

Vice presidents, directors and line-of-business managers who are interested in the business improvements gained from unstructured text analytics.

Why You Shouldn't Miss This Webinar

With little time to review even the known priorities, organizations are drowning in documents, emails, web commentaries and the like – the unstructured data that is estimated to be at least 70 percent of all organizational information. Learn how text analytics help free companies from content chaos, creating efficiencies in how information is defined, organized and accessed – delivering measurable and meaningful improvements in performance.

You'll also get an inside perspective on a day in the life of three different organizations, as shared by Denise Bedford of Kent State University. In each case study, the business need, pragmatic approach and adoption considerations are discussed – with insight as to how you can test this in your business.


Denise Bedford Denise Bedford
Goodyear Professor of Knowledge Management,
Kent State University   

Denise Bedford teaches courses in economics of information, intellectual capital management, semantic analysis methods, communities of practice and other knowledge management topics. Her current research interests include communities of practice, use of semantic analysis methods to characterize knowledge transfer, automated structured profiling of unstructured information, multilingual architectures, business rules engineering, search architectures and governance models, and knowledge economies and knowledge markets. 

In January 2010, Bedford retired from the World Bank in Washington, DC, where she held the position of Senior Information Officer. In addition, she has held positions at NASA, Intel Corporation, Stanford University, the American Mathematical Association, the University of California, University of Michigan and University of Southern California. Her educational background includes a BA in history, Russian language and literature, and German language and literature; an MA in Russian history; an MS in librarianship and a PhD in information science. 

Fiona McNeill Fiona McNeill
Global Product Marketing Manager, Text Analytics

Fiona McNeill oversees product marketing of text analytics at SAS. During her 12-year tenure at SAS, she has helped organizations derive tangible benefit from their strategic use of technology. In addition to her work with a wide range of industries, McNeill has defined product strategy and corporate relationships and received multiple innovation awards.   

McNeill has published in academic journals, conducted education seminars and presented at both academic and industry conferences over the course of her career. She received her MA in quantitative behavioral geography from McMaster University and graduated cum laude with a BSc in bio-physical systems from the University of Toronto.

The Series Overview

The 2011 Applying Business Analytics Webinar Series will focus on enabling your organization to make strategic business decisions that optimize enterprisewide performance, and explain why it's critical to integrate business analytics into your overall business strategy.

Discover how SAS delivers on the promise of business analytics through the combined strengths of the SAS® Business Analytics Framework – comprising industry and line-of-business solutions – data management, analytics, and reporting – and hear directly from current SAS customers about the application of these solutions, from implementation to results. Learn more.

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