Who Should Attend?

Business analysts, VPs, directors and line-of-business managers from organizations of all sizes who are interested in promoting the effective use of data and analysis for better decisions and better results.

Why You Shouldn't Miss This Webinar

Discover how an analytics solution composed of advanced data analysis, graphics and reporting can enable business users to manipulate, manage, store, analyze, visualize and report on data – all from a single environment.

You'll get an inside perspective of the benefits, business issues and challenges involved in implementing SAS® Analytics at the Gilt Groupe, an innovative online retailer that provides invitation-only access to highly coveted products and experiences. Each day, Gilt offers its members a curated selection of merchandise, including apparel, accessories and lifestyle items across the women's, men's and children's categories.

Tamara Gruzbarg, Director of Analytics at Gilt Groupe, will explain how her company – which needed a better way to gather, analyze and report customer data – looked to SAS for a powerful, flexible analytics solution that didn't require a large staff and could easily grow with the company.


Tamara Gruzbarg Tamara Gruzbarg
Senior Director, Analytics & Research
Gilt Groupe

Tamara Gruzbarg is responsible for the development of the analytic direction, road map and insights distribution supporting the entire organization in the delivery of highly relevant personalized offerings to Gilt Groupe's customers.

Prior to joining Gilt, Gruzbarg was the Vice President of Analytics at JP Morgan Chase and then the head of Digital Analytics at Experian Marketing Services. In all of her professional roles, Gruzbarg has been an avid SAS user, finding its multitude of capabilities indispensable in solving a multitude of analytical problems she has been presented with throughout her career.

Gruzbarg holds an MA in statistics, as well as an MBA from Columbia University, has had speaking engagements at marketing analytics conferences (SUGI , DMA), conducted client webinars and has been interviewed by industry publications on the topics of email and online marketing.

Malene HaxholdtMalene Haxholdt
Global Marketing Manager, Business Analytics

Before joining the team at SAS world headquarters in Cary, NC, Malene Haxholdt, SAS Global Product Marketing Manager for Business Analytics, was Divisional Director for Information Management and Analytics in SAS Denmark. She initially joined SAS Denmark as an analytical consultant implementing solutions based on techniques such as data mining, forecasting and optimization. Haxholdt then managed this group and helped more than 100 customers implement analytics across many industries. She focuses on allowing organizations to gain value from business analytics and maturing their analytical culture. Haxholdt has an educational background in applied statistics with a Master of Science degree from Copenhagen Business School.

The Series Overview

The 2011 Applying Business Analytics Webinar Series will focus on enabling your organization to make strategic business decisions that optimize enterprise wide performance, and explain why it's critical to integrate business analytics into your overall business strategy.

Discover how SAS delivers on the promise of business analytics through the combined strengths of the SAS Business Analytics Framework – comprising industry and line-of-business solutions, data management, analytics and reporting. Hear directly from current SAS customers about the application of these solutions, from implementation to results. Learn more.

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