We all live and operate in a digital realm in which customers expect a near instant ability to find relevant information about the products and services they need. Customers are now within a click of either buying from you or your competitor.  In short, customer behaviors and expectations are changing. At the same time, there is an opportunity to influence purchases, but the key is to fit the puzzle pieces left behind by customers in each channel. 

To better compete, companies must embrace the idea that these disparate touch points are converging within a consumer's mind to represent their singular customer experience within each and every business they interact. Join this webinar for fresh perspectives on how to make the most of customer interactions in our digital world.

Presenters

Charlene Li, Founder, Altimeter Group 
Charlene Li is founder of the Altimeter Group, author of the New York Times best-seller Open Leadership, and co-author of the critically acclaimed best-selling book Groundswell. Li is one of the foremost experts on social media and technologies and is a consultant on leadership, strategy, social technologies, interactive media and marketing. She was named one of the 100 most creative people in business by Fast Company in 2010 and one of the most influential women in technology 2009.

Jonathan Hornby, Worldwide Marketing Director, SAS
A visionary and thought leader in the field of performance management, Jonathan Hornby currently leads a team of marketers focused on message and global direction for business analytics, customer intelligence, performance management and supply chain.

Alli Libb, Online Event Program Manager, American Marketing Association
Alli Libb works closely with high-profile clients to promote and produce educational webcasts and virtual conferences. Using her technical expertise combined with her background in event marketing and public relations, she has run over 250 successful web events for the AMA's audience of marketing professionals.

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